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Amazon Services Stack:

Amazon PPC Management:

• Bid Management: We strategically adjust bids to maximize ROI and monitor ACOS across targets, maximizing the visibility for high-performing keywords and products while limiting inefficient ad spend.
• Search Term Isolation: We meticulously analyze search terms to isolate, minimizing wasted ad spend and focusing on keywords that yield the best results.
• Budget Distribution: We closely monitor and allocate budgets across campaigns for efficient budget distribution, preventing overspending on poor-performing campaigns that inflate overall ACOS at an account level.
• Campaign Setup: We meticulously set up new ad campaigns, considering your brand goals. We keep on testing different ad types to find profitable ways to increase brand sales.
• Targeting Refinement: We perform detailed keyword research and refine targeting to reach the right audience, optimizing for both relevance and the highest conversion rate.
• ASIN Prioritization: We prioritize high-performing ASINs to maximize visibility for your top products to double down on their success. Our philosophy is to focus on a select few products that are the biggest revenue drivers for your brand rather than the whole category.
• Ad Structure Clean Up: Upon overtaking your account for management, we restructure your campaigns for more control & efficient budget distribution, facilitating better management and improved performance across campaigns.
• Too many keywords per campaign? We make sure to break that chunk down into separate campaigns for maximum visibility and control over the budget.
• Targeting multiple SKUs in the same campaign?
• Multiple ad groups within the same campaign?
• All keyword match types mixed and targeted together in the same ad group? We segregate and separate match types across individual campaigns for better budget allocation and control.
• Inconsistent naming nomenclature/conventions? We rename and adopt a consistent, congruent naming structure for all your campaigns for ease of management, fast navigation, and quick campaign optimization, the ability to compare the performance between different themes.
• Strategy Building: We develop a custom ad strategy that is aligned with your brand goals, adapting to market changes and product lifecycle.
• Want to improve the ROI? We create an ad strategy that is designed to achieve just that.
• Looking to improve the market share? Well, then we focus our ad efforts towards leveraging untouched real estate within your category.
• Looking to reduce ACOS? Let’s thoroughly focus on targeting the most relevant keywords, and controlling search terms that are wreaking havoc on your margins without taking a hit on sales.
• Keyword Research: Our continuous keyword research through third-party tools such as Helium 10 or Amazon first-party data ensures that you capture all the demand for your products while discovering evolving customer behavior trends.
• Market Research: We stay informed about market trends, helping your campaigns adapt to changing consumer preferences and competitive landscapes.
• Competitor Analysis: By analyzing direct competitors, we identify opportunities and refine strategies to maintain a competitive edge.
• Placement Adjustment: We optimize ad placements to enhance visibility on the best-performing positions, ensuring your ads reach the right audience through the most effective ad inventory on the platform.
• Brand Defense: We implement strategies to protect your sacred brand traffic and maintain maximum visibility at all costs, mitigating the impact of competition intervention on stealing loyal customers and sales from your brand.
• Conquesting: We research your product benefits, analyze the product listing and find certain products that you have a competitive edge on, then start targeting the product detail pages with ASIN targeting campaigns to catch low hanging fruit sales.
• Reporting: Transparent reporting through an accurate analytics software Sellerboard which provides you a holistic view of all the most important metrics to gauge and measure the state of your business health and growth - ROI, gross profit, YoY growth, MoM growth, etc.
• Listing Optimization - We optimize product listings with targeted keywords and compelling copy to enhance search visibility and drive organic traffic.

  We are going to check the copy of your listing and make sure that it is focused on benefits for the consumer.

  If needed, we will craft new bullet points to communicate the USP of your products while emphasizing the main benefits of the product.

  By doing a comprehensive keyword analysis prior, we are going to include and weave in important, relevant niche keywords across the listing to maximize the visibility on the search engine.

  This ensures that your products can be seen and found by showing up on the right keywords as customers are searching for your product without diminishing the customer experience.

Extensive Auditing

Each month, we will go into your advertising dashboard, download certain reports, and utilize our own built-in Google spreadsheet that provides insights into where ad budget could be utilized more efficiently, unleashing the potential to make more sales.

The sheet is nicely bound with the search term report, revealing all the opportunities to maximize our visibility on profitable keywords and pull away the budget from irrelevant targets to prevent wasted ad spend.

By having clear aggregated data about different ASINs within the “Business Report”, we can understand which products are largely contributing to your revenue and bottom-line profits and where we should shift our ad budget to maximize the impact of ads for increasing sales.