• Analysis of keyword match types & ASIN performance and opportunities to allocate ad budget more effectively.
• Analysis of campaign placement performance (ToS, PPs, RoS) and insights on where to shift the ad budget for more profitability.
• Comparison between campaign types and their corresponding performance (SD, SB, SP) to reveal budget inefficiencies.
• Search term analysis by a click threshold to cut wasted ad spend and scope out irrelevant targets.
• Profitable and relevant search terms that you need to invest more of the account budget in to effortlessly grow sales.
• Campaign Structure Analysis
• Low/High Conversion ASIN Breakdown
We help Amazon brands scale to $1M in monthly revenue with a custom ad strategy at a sustainable TACOS.
Unlike the big guys, we only work with a select few brands, giving you the VIP treatment you need with laser-focused attention to every detail.
This special campaign type allows you to seamlessly integrate your brand into premium content across popular TV shows, movies, and live entertainment streams such as Prime Video, IMDb TV, and third-party apps available through Amazon Fire TV. Streaming TV ads are full-screen, non-skippable, and highly engaging ads, ensuring that your message is delivered with impact. Whether appearing during, before, or after content, these ads captivate audiences, making your adorable products hard to pass through.
We boost brand awareness by tapping into exclusive and highly engaging ad inventory on Amazon which helps to enhance your brand story and communicate key values to the target audience. By using these ads, you are able to create a stronger connection with your dream customers through engaging and beautiful videos or images. In general, these ads contribute 10%-20% to the overall brand's top line revenue.
Amazon Ads are not limited to just keyword and ASIN targeting. In fact, we can take a step further by reaching relevant audiences based on shared interests or demographics. While these tactics and ad efforts are usually more expensive, it allows you to engage past shoppers or new audiences across the buying journey on and off Amazon This is a great opportunity for CPG brands to tailor ads and claw back lost shoppers by nudging them to become repeat customers, improving the customer lifetime value.
We help brands elevate their product discovery by placing prominent and highly visible ads on relevant keywords, competitor’s detail pages or product categories to drive incremental sales and higher market share. Because of its seamless appearance, this ad inventory is the most native to organic results and is responsible for roughly 80% of total ad sales, driving high clicks and traffic to the product listing.
Amazon DSP is a demand side platform that enables you to buy programmatic ads on various third-party apps and sites or Amazon’s partnered and owned sites such as streaming Twitch and IMDb, devices like FireTV. With the advanced targeting options, your brand can meticulously pinpoint what type of customers it seeks to reach with utmost precision, leading to higher traffic and increased brand recognition.
Before starting advertising, we need to make sure that your listing is phenomenal and dialed in every area. We don't just want to chase by - our goal is to beat the competition. WE make sure that your product listing is covered in every aspect possible, things such as your title, bullet points, description, backend search terms, A+ Content, images, coupons & promotions, and more. We will go over an extensive 120 step checklist to visually explain how to increase the conversion rate and spike up brand sales.
We will go inside your advertising account, download certain reports to review your campaigns & analyze all the necessary data to identify what's stopping your brand growth. If you have a poor & ineffective campaign structure, too many keywords per campaign, multiple ad groups not properly spending the campaign budget, wrong naming conventions, keywords that are massively bleeding through your precious ad budget, or as simple as non-performing keywords, we will fix all of these issues to instantly skyrocket your brand growth & gross profit.
Based on the goals that you want to achieve working with us, we will create a specific plan of action that we are going to follow to take you from a non-desired situation to an end result making your team happy & numbers look green on a sheet. We will discuss different strategies we could use for each of your SKUs and help you determine an ultimate goal for every single product in your catalog.
We have a clear picture of your products, brand goals, and data gathered from your advertising account, and here is where the fun part begins - the implementation of all the strategies we've discussed before! Depending on the work needed to be done, we will either launch new campaigns, optimize existing campaigns or refine the whole campaign structure into a new mold to lead you closer to your aspiring goals. 7 or 8 figure potential? It depends on how big you dream!
When we say that we are transparent - we truly mean it! That being said, we do not hold anything back from our clients. We will give you a sneak peek look into all your main KPIs such as monthly gross profit, revenue growth, and YoY growth. You will be able to monitor every single aspect and metric of your business so you are up to date with the progress.
We do not just want to suddenly hit a plateau stage at some point in time. This is why we need to constantly challenge ourselves and always strive to move the needle in your business! We will do thorough planning ahead of time for the next year to help you stay ahead of the competition while expanding the growth of your brand. A monthly or bi-weekly check-in session with clients allows us to stay clear on the direction we're heading and align on realistic expectations by removing hiccups, stopping us from reaching the next milestone.
Instead of outsourcing all the PPC management work to a third-world employee, VAs to save on operational agency costs, we strictly employ talented people in our own country and manage your ad campaigns ourselves - with a well-trained, competent team.
We do not rely on automation software to manage bids, set certain ad rules, or monitor your campaigns and performance on autopilot. Our advertising efforts are being overlooked and carried out meticulously by a real human being who always stays on the cutting edge of new Amazon PPC strategies and tactics.
We work based on different payment structures ranging from monthly retainers to a performance-based model. We do not just offer a strict payment plan that is not practical at your stage of brand growth.
We ensure consistent communication with our clients by being available round-the-clock and limit our client intake to maintain a high level of detail and personalized attention tailored to each client's needs. When you have a red-hot concern about your advertising, we make sure to address it right away on Slack within a few hours.
56%
Cocoa Metro after building precise PPC targeting campaigns
2X
Simpleaf with refined targeting and clean ad structure
40%
Garbiz with optimized product images
$30K
Garbiz with effective PPC manual campaigns
43%
Advising on the visual strategy for Cocoa Metro
4%
Simpleaf through more organic growth
We do not just set up Amazon PPC campaigns and let them run: we meticulously optimize keyword bids, adjust placement bids and control the campaign budget - to name just a few things out of a myriad of PPC management activities we constantly monitor.
We follow a top down approach: we first draw the concrete brand goals on the board and work backwards to build the proper Amazon advertising strategy that supports your overarching business goals.
Balancing the metrics between your sales and profitability is the key to building a healthy, and thriving business on Amazon.
Not just to barely survive with dwindling profits margins with growing revenue, but thrive for years to come.
Not just to bottleneck the growth and enjoy fabricated profit margins, but ACTUALLY grow and flourish.
Asking the right questions paints a clear vision in mind that we can deploy in your ad strategy and build a reliable relationship with our clients.
Apply for a free, in-depth Amazon advertising audit to reveal the opportunities for ad performance boost you can tap into today. Achieve higher sales and generate a better ROI for your Amazon brand with our extensive audit!
We follow a top down approach: we first draw the concrete brand goals on the board and work backwards to build the proper Amazon advertising strategy that supports your overarching business goals.
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