CPG on Amazon is a margin game. Low price points, repeat buyers and crowded search results mean every wasted click comes straight out of profit. We manage Amazon PPC for food, supplement, personal care and household brands in the US and EU, built around what makes CPG different.
Simpleaf grew from $40K to $75K in monthly sales in 5 months. Elovate grew from $20K to $44K in 3 months. Get a free audit to see what we would change in your account.
Simpleaf came to us with 255 keywords in a single ad group and branded and category keywords mixed together. We rebuilt the account into 222 campaigns with no more than 5 keywords or ASINs each, and separated branded from category terms. Every target got visibility, and every campaign got its own budget.
We run discovery campaigns to surface new search terms, then use Search Query Performance data to find the keywords with high order volume and steady conversion rates. Winners move into their own campaigns, one match type each, so we scale only what is proven.
Paid traffic is only as good as the page it lands on. For Elovate, we rewrote the title and bullet points around outcomes, and made the images show speed, portability and real use cases such as the gym and travel.
Most CPG accounts only chase first-time buyers. We add remarketing to bring back shoppers who viewed or added to cart, use audience bid adjustments for past purchasers, and refresh Sponsored Brands creatives before click-through rates stall.
Once ads are profitable, we use them to build organic rank. For Simpleaf, we moved key terms into one-keyword campaigns for ranking, so more sales come without ad spend and TACoS falls over time.
See the full list of what’s included in our Amazon PPC management.
“Since we started working, we’ve seen a massive 300% growth.” — Rafael, Founder, Elovate15
Food and beverage, supplements and functional nutrition, personal care and beauty, household products and pet products, for brands selling 5 to 6 figures a month on Amazon in the US or EU.
CPG products have low price points, thin margins and repeat buyers, and they compete in crowded searches against large brands. That means bids have to be set per product from its margin, budgets have to account for reorders, and branded searches need protecting.
It depends on margin and repeat rate. We set a breakeven ACoS for each product from its margin, then adjust for how often customers reorder. A product with strong repeat purchase can run a higher ACoS on the first order and still be profitable. Work out both numbers with our breakeven ACoS calculator.
Yes. We manage campaigns in the US and across European marketplaces such as Germany, France, Italy and Spain. See how we run Amazon PPC across Europe.
Pricing depends on your ad spend, number of SKUs and goals. We offer flexible structures, from a monthly retainer to performance-based models. You get an exact quote after the free audit.
Want to know where your CPG account is leaking margin? Get a free Amazon PPC audit.