Selling on Amazon in Europe means running several businesses at once: different marketplaces, languages, currencies, fees and competitors. We are an EU-based Amazon PPC agency in Vilnius, Lithuania, managing campaigns in Germany, France, Italy, Spain and the US for private label and CPG brands.
Whether you are expanding from one EU marketplace into the rest of Europe, or taking a European brand to Amazon US, get a free audit and we will show you where your ad spend works and where it leaks.
Every market gets its own campaign structure, budgets and bids, built from that market’s click costs and margins. We separate branded from category searches and keep match types apart, just as we do on Amazon US.
We build each market’s keyword set from Brand Analytics, Search Query Performance data and Helium 10, so you target the terms local shoppers use, not translations of your US keywords.
Ads can’t fix a listing that doesn’t convert. We make sure titles, bullet points and backend search terms use each market’s search terms before we scale spend.
We set a breakeven ACoS per product and per marketplace from your margin after VAT, fees and costs. You can check your own numbers with our breakeven ACoS calculator.
We prove profitability in your strongest market first, often Germany, then roll the winning structure and keywords out to the next market instead of launching everywhere at once.
See the full list of what’s included in our Amazon PPC management, and how we work with CPG brands.
We manage campaigns in Germany, France, Italy and Spain, as well as the US, and can set up other European marketplaces as you expand.
Yes. Each marketplace has its own ad account, currency, search language and competition, so campaigns, bids and budgets need to be set market by market.
Usually not. Start with the market where your product has the strongest demand and margin, often Germany, prove it is profitable there, then expand to the next market.
EU prices include VAT, so your breakeven ACoS has to come from your margin after VAT, fees and costs, not from the shelf price. Our breakeven ACoS calculator works with VAT-exclusive numbers.
Pricing depends on your ad spend, number of marketplaces and goals. We offer flexible structures, from a monthly retainer to performance-based models. You get an exact quote after the free audit.
Want to know which European market to scale next? Get a free Amazon PPC audit.